We see this same sort of flexibility with many of Nike’s legendary shoes. Fans of the legendary runner are originally hardcore runners and people with oodles of money to blow on the latest footwear.īut, through the years, the shoe builds a following in sorts of societal groups, even gaining acceptance amongst the subculture of skateboarding. The Air Max 90 has also shown a dynamism when it comes to its place in the wider sphere of culture. Those two special editions, swapping out materials so fluently and easily, are great representations of the shoe’s adaptability in both form and function. The Air Max 90’s origins are in advancing running sneaker technology in an audacious and showy manner. These are the two that, in a sense, seem to do the best job of symbolizing this icon’s progress through history. Of particular interest are the winter and knit versions. Nike makes a habit of decking the AM 90 out in an assortment of material upgrades. Some of the most interesting of the Air Max 90 come in the form of special or premium drops. Still, the Nike Air Max 90 carries on through the more modern years in all sorts of looks and material changes. The connection is so strong that many people recognize the Air Max 90 without even immediately realizing it. Over the span of a few years, Infrared becomes synonymous with the Air Max 90. This is where the cultural element of the shoe’s background starts to become more intriguing.Īs it turns out, Nike’s decision – whether it’s intentional or otherwise – to reserve that color scheme for the AM 90 pays off. Sneakerboot edition for the Winter, via Nikeĭespite those initially negative reviews, the Infrared color scheme maintains its iconic connection to the Air Max 90. To be blunt, reviews for this special release are quite bad among a considerable number of fans. Of course, the sneakerhead community is – and has always been – a very opinionated collective. The effort and intention are clear, but the execution is lacking a bit. This really seems like the brand tried to throw tech from the 2000’s into a legend from the 90s. Instead of its usual Airbag, the Nike Air Max 90 carries a 360 Air casing. Though most of the upper remains the same, the midsole doesn’t seem quite right. The contrast between the OG and this 2006 drop are just staggering. Unfortunately, it was somewhat less than positively received. Nike saw this drop as a good chance to switch things up and repackage an iconic runner. The catch? Each shoe sports a drastically different midsole. But, in the case of the AM 90’s 2006 release, there seems to be an exception.Īt this point, Nike releases a super exclusive drop that includes a bunch of their legendary runners. Now, most people will agree that the shameless habit of experimentation serves Nike well.Īfter all, it is that very same obsession with finetuning and changing that gives us some of the best silhouettes of all time. Then, 2006 sees things get a bit crazy for the Air Max 90. As it turns out, the Nike Air Max 90 carries an OG color scheme that is, in fact, two different looks. The relatively aggressive look matches perfectly with the bright contrasting colors.Ī base pairing of Grey, White, and Black play second fiddle to the more boisterous Red portion. ![]() ![]() When the “Infrared” colorway introduces us to the shoe, originally releasing back in 1990, fans can’t get enough. Consider this: the Air Max 90’s design would very likely mix in with other figures in the legendary line if it weren’t for a particular hue. One of the most memorable things about this shoe is its colorway. It’s the brand’s most audacious detail on this shoe, with the higher cut and panel patterns tying for a close second. In fact, the bubble on the midsole is even easier to see on the AM 90, thanks to a relatively gigantic window. This isn’t the scary world that needs to brace for the new anymore. The Air Max 90 is exactly that celebration, taking a gaudier approach to its design than its predecessor. Now that the AM1 sits on its throne without much in the way of a contest, it was time for some celebration. In many ways, the Air Max 90 is a good representation of the brand’s status at this stage.
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